Alternate Ending is a collective of storytellers that was birthed in New York City’s SOHO neighborhood. Whether we’re filming in our backyard or around the globe we believe that all content, branded or otherwise, needs to be worthy – needs to be able to stand alone and engage. That’s why we call ourselves “storytellers”: it’s about the story first and everything else later.



  • 1. Draw on personal experiences
    Personal experiences are the basis of the best stories, whether they belong to you or someone else. Use your experiences as a starting point and think about how to integrate them into a larger narrative that your audience can relate to.
  • 2. Develop your POV

    Your perspective on the topic is what sets your story apart. Consider what makes your point of view interesting or different and use it as a foundation for your storytelling.

  • 3. Focus on authenticity

    Your audience can sense when you’re not being genuine, so it’s crucial to remain true to yourself and your experiences. Avoid creating a false narrative or pretending to be something you’re not.

  • 4. Use insight to build context

    Insight adds depth and meaning to your story. Use your knowledge of the topic and your audience to create a narrative that’s both informative and engaging. Provide relevant background information and use descriptive language to create a vivid picture.

  • 5. Tailor your story to your audience

    Understanding your audience is critical to creating an effective story. Consider their interests, needs, and values, and tailor your narrative to appeal to them specifically. This will ensure that your story resonates and has a lasting impact.



  • What We Do
    As a cultural brand production agency, we specialize in marketing and branding that focuses on developing businesses and organizations’ brand identity in relation to culture. Culture encompasses regional or national customs, social trends, values, beliefs, and practices that shape people’s behavior and attitudes. Our approach to cultural branding seeks to authentically connect brands and advertisers to culture, enabling them to resonate more deeply with their target audience and create an emotional connection beyond the product or service offered.
    We are a full-service company that helps businesses identify their unique cultural positioning, creates a strategy to leverage that positioning in their branding efforts and implements that strategy via thoughtful content creation. This includes developing marketing campaigns, designing visual branding elements, crafting messaging, and creating experiential events that resonate with the target audience’s cultural identity. Ultimately, we aim to help businesses create an authentic and meaningful brand that builds brand loyalty and engagement in the long run.
  • Creative Strategy
    We work with the client to understand their needs, goals, and desired outcomes. Through research we’ll gain a deeper understanding of the target audience, market trends, and competition and then use this information to develop a clear and focused strategy for the project. The strategy developed serves as a roadmap for the project, guiding creative direction (e.g. project tone, messaging, visual style, and distribution channels).
  • Creative Development

    We generate and refine ideas for creative projects, such as advertising campaigns, films, or brand identities through several stages (e.g. research, concept development, and execution). During the brainstorming process, the team generates a wide range of ideas for the project. We will begin the process of concept development, refining and fleshing out each idea in greater detail through storyboards, developing scripts or outlines, or creating mockups or prototypes. At the execution stage, we bring the idea to life through visual design, copywriting, animation, video production, or other means, ensuring that it meets the project’s goals and objectives.

  • Production

    We are able to specifically curate a team for each client and project – pulling together exactly the right expertise for the brand/idea/tone. We can quickly and easily scale up or down as needed to get the best content to fit within budget goals. Our expertise in directing and production enables us to transform inspired creative concepts into powerful content. Our goal is to always make the story of creating the story as enjoyable as the final film.

  • Post Production

    We know the drill — dark rooms, long hours, creative meetings, and deadlines. We understand that the edit is integral to the creative, and love to involve our editors as early in the process as possible. Our editors will provide valuable technical advice that will ensure success in the editing suite. Post-production is a critical stage in the video production process, and a well-executed post-production workflow can significantly improve the quality of the final product.

Please take a moment to review a curated portfolio of past projects that might be relevant to Real Chemistry.

2022 Reel

Real People







Culturelle Probiotics

Map Quest