We collaborated with Chase, BuzzFeed, and Mass Appeal on a short film announcing the opening of a limited-edition pop-up “Pizza Joint” to fuel excitement for the return of Knicks basketball by celebrating New York’s greatest traditions: pizza, Knicks, basketball, and legendary hip-hop.
Pro BMX Athlete
Nigel Sylvester
![](https://www.altending.com/wp-content/uploads/2020/12/510f8ebd-e009-4901-b201-2528245c666f-1024x682.jpg)
![](https://www.altending.com/wp-content/uploads/2020/12/EJclFoOXUAENsqd-1024x661.jpg)
THE
PIZZA JOINT
A Live Performance by
Raekwon
![](https://www.altending.com/wp-content/uploads/2020/12/EJcmDzmXYAAhXC0-1-1024x678.jpg)
There aren’t too many things that are more ‘iconic NYC’ than a Pizza Joint, the New York Knicks, and Run DMC
![](https://www.altending.com/wp-content/uploads/2020/12/EJSG-8YWsAA8K-I.jpg)
Client: Chase Bank & Buzzfeed
Agency: Mass Appeal
Award: Shorty Award