Linda Yaccarino, Chairman of Advertising Sales and Client Partnerships for NBCUniversal, is rolling out a new approach to advertising this upfront season. The effort is called “Digital.Amplified” and unifies the company’s broadcast, cable and digital advertising sales businesses under one umbrella.
![](https://www.altending.com/wp-content/uploads/2020/12/nbcu3-1024x422.png)
Alternate Ending was tasked with conceptualizing and designing four logo animations for the launch of Amplified
![](https://www.altending.com/wp-content/uploads/2020/12/nbcu4-1024x390.png)
![](https://www.altending.com/wp-content/uploads/2020/12/nbcu7-1024x387.png)
Along with the NBCU Amplified logo animation, we also designed and animated the motion graphic title cards/sequences for NBCU’s upfront season pitch videos
![](https://www.altending.com/wp-content/uploads/2020/12/nbcu5.png)
and cut together a Hollywood and Broadcast sizzle reel.
Client: NBCUniversal
Agency: CIA