Former Global Creative Director for Reebok, hip-hop producer Swizz Beatz has made his presence felt with the introduction of the Beatz-designed Kamikaze III Mid and the resurrection of iconic silhouettes like Allen Iverson‘s rookie year signature, the Question. Now, the UK-founded, Massachusetts-headquartered footwear label presents its “Time Lapse” video with Swizzy.

Set in Manhattan’s Times Square as a nod to the artist’s Big Apple roots, the piece focuses on the transformation of styles from the 1980s to the present and sees the New York native in a slew of Reebok classics from the past 30 years.

Client: Reebok & Swizz Beatz