Talking about dairy sensitivity is difficult enough, so it was important that the tone of this campaign remains positive, friendly, and clean. Celebrity chef Melissa D’Arabian, Lactaid’s brand ambassador, engaged and empowered those with dairy sensitivity by encouraging them to enjoy the real milk benefits of LACTAID in a series of helpful online videos.
Melissa D’Arabian shares with us why she loves using Lactaid Milk.
We worked alongside celebrity chef Melissa D’Arabian to produce over ten lactose-free recipes!
Client: Lactaid Milk