Alternate Ending collaborated with LEGO and Minecraft to produce a diverse range of short and long form content, solidly showcasing the ongoing partnership between the two renowned brands.

During Minecraft Live 2023, Minecraft kicked off the new Block & Brick Challenge with LEGO! Minecraft Creator @hannahxxrose and LEGO Master Model Builder Tristan Cain were tasked with building their ultimate Minecraft hideaway from the same prompts – in digital blocks and physical LEGO bricks. A whopping 80 hours, 30,340 LEGO bricks, and countless clever Minecraft tricks later, the seasonal builds were complete!

Over ONE MILLION fans tuned in for the live reveal and over FOUR MILLION have watched it thus far. Check out the video to see what they came up with and how similar (or different!) their hideouts turned out. 

Along with the long-form video, two additional social media assets were released as well.

Client: LEGO
Agency: We Are Social